What will immediately show an investor that you are not ready for funding?

Apparent untrustworthiness through exotic future profitability claims.


A multiple business priority list is never seen as strategic, since the more items on the list, the less the importance of each.

Cash flow casualness: thinking of business as sales minus costs and expenses, which equal profits. No SME spends profits in a business. SMEs spend cash so understanding cash flow is vital.

A lack of demonstrated commitment by applicants.


A lack of reinvestment: all profits have been taken by the directors


Not mentioning the level of stakeholder investment